Welcome to the Hive, DealersCloud.
Nafees, we just finished a run with Lumion, vertical SaaS for trade schools with a first marketing hire and no outbound. DealersCloud is shaped the same way. It would have been wrong not to get this in front of you. So: a jar of honey, and the plan.
Underneath the jar: every US independent used-car dealer mapped, the 14,600 that look like your best customers, and three campaigns we'd run for DealersCloud in the next 30 days.
Three things came with the jar.
The honey
Raw, from a US apiary. Something you'll open instead of file.
This page
Your market sized, the customers you already win and the accounts that look like them, and three campaigns: TAM, lookalike, intent. Built for DealersCloud.
The call
Twenty minutes with Troy and Nick. We bring the account list we'd start with. You tell us where to start.
Lumion: zero pipeline to 50+ meetings in 31 days.
Vertical SaaS for trade and technical schools. First marketing hire, no outbound, a niche of 10,000 to 30,000 schools. We mapped five sub-verticals, timed the CDL play to a Pell Grant policy window, and routed replies straight to their SDRs. Same shape as DealersCloud: a public licensing registry of buyers, a compliance-driven purchase cycle, and a 12-person team that needs pipeline now.
In the span of a month, we've had well over 100 positive responses. We've scheduled 45 to 55-plus meetings with an 80% hold rate.Andrew Jones, Head of Marketing, Lumion
What could be sweeter than 7,800 to 13,000 more of your best customers?
You already have the dream ones: the independent dealerships that grow, retain, and refer others without being asked. We take those, run them through our lookalike tool, and find another 7,800 to 13,000 that look exactly like them. Then we run hyper-personalized, highly targeted outreach to every one.
Same size, same setup, same reasons to buy as the accounts on the right. Modeled, not guessed.
- The accounts that grow, retain and referWe'll confirm the seed list with you on the call.
Every cell is a independent dealership.
Every state licenses its independent used-car dealers and publishes the roll with dealer name, address, license type, and issue date. We build the list from all 50 state motor vehicle dealer boards, enrich with inventory and BHPH signals, and time sends to license renewal and floor plan cycles.
You're the first supplier that comes to mind.
We'll actively monitor all 52,000 US independent used-car dealerships and reach out when the right signal shows up, so DealersCloud is the first name a dealer principal thinks of when it's time to replace their DMS.
- New dealer license issuedState DMV dealer boards post new licenses; new lots need a DMS from day one.
- Floor plan lender changeUCC filings show a new inventory lien holder, meaning fresh capital and new reporting needs.
- BHPH endorsement addedState licensing shows dealer adding buy-here-pay-here, meaning in-house financing to track.
- Dealer bond increaseState bond filings scale with sales volume, so a jump signals real growth.
- Franchise termination to independentState boards show former franchise dealers re-licensing independent, needing new systems fast.
- Second lot licensed under same ownerNew location filing under the same ownership means multi-lot inventory just got harder.
TAM, lookalike, intent. Every angle, from day one.
This isn't one list and one email. We deploy three strategies at once, each with its own angle: the whole market gets the offer, the accounts that mirror your best customers get the proof, and anyone showing a buying signal gets a note the week it happens. Then we double down on whichever one the market answers.
Own the whole market
Mirror your best customers
Catch them in-market
What happens after you say yes.
- DAY 0Twenty minutes with Troy and Nick. We confirm the buyer, pick the three campaigns, and lock the offer.
- DAYS 1 TO 10Dedicated domains warm. Lists built from state DMV dealer boards, UCC filings, and NIADA membership rolls. Copy written per campaign and approved by you.
- DAY 11All three campaigns sending. Replies land on your calendar with full prospect context.
- DAY 30First readout. Expand what's working, cut what isn't, add the intent triggers.
The honey was the easy part.
Nafees, we'll walk the three strategies above, show you the accounts we'd start with, and tell you what it would take. No deck.